What's Syfy? No, it's not a darling nickname for syphilis. It's going to be Sci Fi Channel's new name starting in July. Yes, really. The belief is this new name will help usher in a broader (translation: less pimply male nerd) image for the network which last year posted its highest ratings.
Sci Fi network president, Dave Howe said, "It gives us a unique word and it gives us the opportunities to imbue it with the values and the perception that we want it to have." Uh huh.
Naturally some fans of science fiction (or is it syence fyction?) may assume the name change is really an attempt to transition away from the genre that put them in the top ten of cable networks in the hopes of attracting a larger and more diverse audience. So I guess that means we can look forward to more awesome non sci-fi fare like ECW (wrestling) and Ghost Hunters. Hooray?
Along with a new moniker, they're also launching a new tag line, "Imagine Greater." According to Mr. Howe, "It's an aspirational, optimistic message about enhancing people's lives."
Darn, I was hoping it was feedback for the naming team.
A rose is a rose, even after its dried and dead.
ReplyDeleteIs that all it takes to attract a female audience? Hmmmm... Xbyx 360?
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